Store owner
He is building a church for people who never grew up in one. Leni helps him say what he means without the insider words he was trained in.
The problem
Desmond is planting a church in a neighborhood where almost nobody has been to one. He was trained in language his neighbors do not speak. Every time he opened his mouth he heard himself using words that made sense in seminary and nowhere else. He was building the exact thing he was trying to avoid.
Solution
He scans the passage he is teaching and reads the plain version first. It catches the insider language before he says it out loud. Not to water it down, to actually reach the room he is standing in.
He also tells the people who show up to scan it themselves. When someone new is trying to follow along on a Tuesday, they get it explained right then instead of waiting until Sunday for him to do it.
Testimonial
"I am planting a church in a neighborhood where almost nobody grew up in one. I was trained in words my neighbors do not speak, and I kept catching myself using them. I was building the exact thing I was trying to get away from. Now I read the plain version before I teach it, so I hear what my language actually sounds like to someone who walked in cold. And I tell people to scan it themselves during the week. They do not have to wait for me."
Desmond
Planting a church

